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Recently we have been getting topic requests and one of them was analyzing niche markets and utilizing tools to streamline research. Since this is a fairly long process to map out, I wanted to do a series devoted to it. Step by step over this next week, starting today, Im going to go through the exact process I use to Takeover niches. I may have Justin in here as well, and give us some of his tips as well. It all starts with having the right mindset.
Niche Marketers all over are always wanting to know what it takes to become the Big Gun within their respective niches. What exactly does it take to become a success, repeat it many times over and ultimately become the #1 authoritative figure that people will turn to within the niche?
While I do not claim to be an expert on the characteristics and techniques of specific Niche Marketing, I do however have my foot in the door, without much competition in a variety of niches. Allow me to share some points, tactics and strategy I develop and use when I decide it is time to get seriously involved with a niche.
1. Keyword research is going to have go a long way. Analyzing searches to results to optimized competition is an absolute must if you want to compete in the Search Engines. Researching your keywords will also lead you right to your competition in the engines. This will give you a huge advantage. If you already know how much competition your facing, and you also know that with your strategies your going to be able to rank against these sites, then you have just put yourself into a huge leveraging situation. Whether these other sites want to link with you or not, really does not matter to you, but you could let them know that it is in their best interest to do so. While you may not know their SEO skills, you do know yours. Confidence can turn your competitors into your partners or even friends.
2. know your target market inside and out. Your going to have to know their needs and wants faster than your competitors. This also gives you an added advantage, as you will be the first to present a product that could provide solutions to the problems associated in the niche.
3. Be better than the rest. Recycled crap that has been said elsewhere simply will not do. When you write content that appeals to people, they will naturally link to it. You could consider this as your off page SEO optimization running on autopilot. Incoming links from doing nothing except what you are supposed to do (focusing on content) is going to save you time, money and energy.
4. Help the people you are trying to sell to. Do not let the lure of money glaze the fact that you entered this niche, fully knowing that you had the skills to provide the right answers to the problems being presented. If you are leading your customers astray on something that does not fit the bill or is being promoted unjustly just to earn a little extra cash, then people are going to see right thru you.
While there are many factors in becoming a successful niche marketer, these are some basic ones that will need to be applied to before even thinking of entering a market. If you enter a market with the sole purpose of making money, and do not even care about what you are trying to accomplish for other people, you could be in for a real rough return on investment.
With that process fresh in your brain and the fact that Ive expressed the changes in technology, traffic, advertising and even my own perception, knowledge and marketing skillsets I present to you the new and improved Niche Grinding How I Take Over Niches.
Now Im not going to tell you how to find a niche. Just do a search on this blog, or even on Google because that is kiddy stuff. Im going to give you my exact steps I used to take them over.
Search * Locate * Identify * Understand
Im assuming you have a niche yes? Great, the niche isnt really what I think about really. There are gazillions of niches. Its the market WITHIN that niche that peaks my interest.
Search & Locate The first thing I have to do is find out where my niche market is posting shop, hanging out and more importantly, if I can find it, SPENDING MONEY. When I say it doesnt really matter what the niche is, I truly mean it because whats important to me is searching for and locating the market surrounding that niche and then moving onto Part 2 of Lesson #1 here
Identify & Understand After my recon mission of Search & Locating has brought me to where my market can typically be found, now I have to data mine them a bit and I do this by identifying who my niche market is currently listening to, reading or seeking advice and answers from. By identifying these key elements in the market research process, I can then understand exactly WHY my market is in these place (s).
I have to search and locate the largest sites, blogs, forums/communities that my niche market is involved with and then study these resources (which will be my competition) so that I can identify what these competitors are doing right to keep the market involved with them and understand why the market reacts and looks to cling onto these sites. Once I accomplish these 4 things, I can then move on to Lesson #2 but not before I show you an example here.
Exercise #1 Lets say Im entering the recipes niche. I immediately go over to Google and and start the process of searching and the 800lb gorilla I see is All recipes dot com. Now, personally Im familiar with this website because I get their newsletter. They have a pretty sick content strategy. Just by searching for recipes, Ive located a large market around this niche and just from looking at the top half of the site, I can immediately identify key elements that All Recipes provides its users and readers that helps me understand why this potential market is so drawn to them:
I can see VALUE being given in enormous quantities just from:
Content Resources above the Search Box
Navigation bar with various types of content recipes, menus etc.
I see featured videos (multi-media is diversified content that pulls people in)
A login box at the top which means they are community driven
A Menu planner on the right sidebar
I could go on and on here but the fact is this. All Recipes sends out email daily to its subscribers. I know this because I get it. Its called the Daily Dish. However the focus of the site is so that users can access thousands of recipes submitted by other users. The site has many other features allowing users to build out weekly menus with associated shopping lists as well as post their own recipes. They are top dog in the recipes niche so they are who you want to study. Imagine the email list they have and are building with this traffic:
Now that we have found the big dog in the recipes niche, we need to find their competition and gather up certain data points on them ass well, which is what we will cover in Part 2.